Bad news travels faster than good news
While picking my book selection for this month I came across a great book "Made to Stick - Why Some Ideas Survive and Others Die." Since the title sounded very interesting but I never had heard of it before I clicked through to the details and found the first paragraph started out quoting an observation of Mark Twain: "A lie can get halfway around the world before the truth can even get it's boots on."
I found that to be very interesting and very true at the same time. Another saying would be, "Bad news travels faster than good news." Somehow, this all reminded me of the business we are in. Network Marketing or MLM. How often have people raised their eyebrows when you told them you were with a Network Marketing company? MLM has become a bad 3-letter word. Why?
Because bad news travels faster than good news. Bad companies are grabbing the spotlight much faster than good companies. We hear first of what's bad before we hear what's good. The negative grabs the lime light. The negative draws attention. The bad or negative is what people remember. Why is that and how can we turn this around?
There is a lot of good in Network Marketing. High profile business people such as Donald Trump, Robert Kiyosaki and Warren Buffet are standing behind this industry. They see the value and the benefits of this industry. Large companies are using the distribution model of Network Marketing to move part of their products because they see the power of "referal marketing." It is a rapidly growing industry worldwide and looking forward to a very bright future.
We as distributors, reps or whatever we call ourselves must do our part as well to clean up the image of Network Marketing and MLM a bit and convert to the new way of doing business. Out with the "Old School" of recruiting, recruiting, recruiting and in with the "New School" leading with our exceptional products and building a strong customer base. A base of satisfied customers is the back bone of a successful business. Happy customers spread the "good news." Isn't that what we want?
I found that to be very interesting and very true at the same time. Another saying would be, "Bad news travels faster than good news." Somehow, this all reminded me of the business we are in. Network Marketing or MLM. How often have people raised their eyebrows when you told them you were with a Network Marketing company? MLM has become a bad 3-letter word. Why?
Because bad news travels faster than good news. Bad companies are grabbing the spotlight much faster than good companies. We hear first of what's bad before we hear what's good. The negative grabs the lime light. The negative draws attention. The bad or negative is what people remember. Why is that and how can we turn this around?
There is a lot of good in Network Marketing. High profile business people such as Donald Trump, Robert Kiyosaki and Warren Buffet are standing behind this industry. They see the value and the benefits of this industry. Large companies are using the distribution model of Network Marketing to move part of their products because they see the power of "referal marketing." It is a rapidly growing industry worldwide and looking forward to a very bright future.
We as distributors, reps or whatever we call ourselves must do our part as well to clean up the image of Network Marketing and MLM a bit and convert to the new way of doing business. Out with the "Old School" of recruiting, recruiting, recruiting and in with the "New School" leading with our exceptional products and building a strong customer base. A base of satisfied customers is the back bone of a successful business. Happy customers spread the "good news." Isn't that what we want?
posted by Ilka Flood at
4:47 PM
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